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Playing Switzerland

How Funeral Professionals Can Navigate Today’s Polarized World

It feels like everywhere you look these days, there’s a new battle line being drawn. Politics, culture, the news cycle, even sports teams seem to spark heated debates (don’t get me started on pineapple on pizza). For professional service providers, especially in sensitive industries like funeral service—this polarized landscape adds a whole new layer of complexity.  

The million-dollar question: How do you remain professional, respectful of free speech, and inclusive of all perspectives—without accidentally ending up in the middle of someone else’s argument?

The short answer: channel your inner Switzerland 🇨🇭

Gaslighting, Social Media, and the Public Arena

“Gaslighting” isn’t just a psychology buzzword anymore. It’s in headlines, comment sections, trending hashtags, and sometimes even casual conversations in your lobby. And when combined with the megaphone of social media, and you’ve got an environment where one offhand remark can be taken out of context and turned into a viral controversy.

Take this scenario: you post a heartfelt tribute on Facebook to a beloved community member who passed away whom you served. Within hours, the comments section devolves into an argument about politics, economics, or policies you never even alluded to or mentioned directly. Suddenly, you’re the moderator of a debate you didn’t sign up to host.

What do you do?
  1. Pause before posting. Ask yourself: Does this post reflect my values of respect, inclusivity, professionalism; could someone mistake it for me taking a “side”?
  2. Stay mission focused. For a funeral home, that mission always includes honoring lives, comforting families, and creating meaningful memorials. If your content veers too far away from that, reconsider. 
  3. Accept the inevitable. Even the most neutral post (“Happy Arbor Day!”) can be interpreted politically these days. Your responsibility isn’t to stop every misinterpretation—it’s to stay grounded in your core values.

Conversations in the Wild (or The Lobby Test)

Social media may be loud, but the real tests often happen face-to-face. Imagine—

  • A family member turns a conversation about hymn choices into a debate about religion in schools.
  • A colleague shares a meme in the break room that sparks political commentary.
  • A guest at a memorial makes a pointed remark about “what this country is coming to” loud enough for half the room to hear.

In moments like these, neutrality becomes your superpower. You don’t need to argue, but you do need to respond with professionalism and respect.

Here’s a Switzerland-inspired toolkit of neutral, non-combative phrases you can use—
  • “That’s an interesting perspective—I respect that you feel strongly about it.”
  • “I can see this matters to you. My role right now is to focus on supporting your family.”
  • “We all bring different experiences to the table, and I think that diversity is what makes communities stronger.”
  • “I hear you. For today, let’s keep the focus on what really matters—honoring your loved one.”
  • “I’m here to listen, not to debate, but I appreciate you trusting me with your thoughts.”
  • (When things get tense): “Let’s agree this isn’t the place for politics. What we can agree on is that your father loved jazz, and that’s what we’re here to celebrate.”

Notice the theme: these statements validate the speaker without requiring you to pick a side. It’s about redirecting the energy back to your role, your mission, and the task at hand.

Free Speech and Respect—Walking the Tightrope

Free speech is a foundational right, but like all freedoms, it comes with responsibility. As a professional and funeral service provider, your guiding principle can be summed up simply: 

Respect for all, harm to none.

You don’t have to hide your personal opinions forever. But discernment is key. The family dinner table? Fine. Your business’s public Facebook page? Not so much. Remember: your job isn’t to referee debates—it’s to provide care, service, and support.

 And yes, there are limits. Respect doesn’t mean tolerating harm. Neutrality stops when someone’s words or actions cross into inciting violence or endangering children or animals. That’s not “taking sides”—that’s upholding universal responsibility.


The Perils of Losing Yourself

Some people hear “stay neutral” and think it means becoming a soulless robot. Not so. You can still bring your personality, humor, and humanity into your work. In fact, doing so makes you more approachable.

A touch of wit can go a long way. For example—

  • “Think of us as Switzerland—but with better coffee and fewer mountains.”

  • “We don’t do politics here. We do compassion, catering, and really good floral arrangements.”

Being Switzerland doesn’t mean you’re bland. It means you’re creating a safe space where all feel respected—even if they’d never agree on whether the toilet paper goes over or under. 


Final Thoughts 

Choosing Swiss Chocolate Calm Over Chaos

In today’s world, where polarization often drowns out kindness, professional service providers have a rare opportunity—to be the calm in the storm. By committing to respect, inclusivity, and a “do no harm” philosophy, you create a space where people of every walk of life can find dignity, comfort, and humanity.

Neutrality isn’t weakness. It’s strength. It’s expressing—“Here, in this space, your grief, your story, your humanity matter more than your politics.”

So, when the noise of the world gets too loud, remember—

You’re Switzerland. Neutral, steady, safe. And let’s be honest—who doesn’t need more chocolate 🍫 in their life?

Playing Switzerland
Larry Stuart, Jr. September 28, 2025
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