Larry Stuart, Jr. Storytelling in Funeral Service Marketing Let’s be honest—nobody scrolls through a funeral home website looking for a great deal on embalming. What people are looking for is something harder to describe but unmistakable when they feel it: tru... Marketing Relevancy May 27, 2025
Larry Stuart, Jr. The Changing Landscape of Rememberance A survey conducted by the Cremation Association of North America (CANA) in 2022 revealed a striking statistic: 25% of U.S. households have cremated remains of a loved one in their home . This growing ... Cremation Education Education Marketing Relevancy Mar 30, 2025
Benjamin Schmidt Obedience to Authority: A Funeral Director's View This exploration of authority in funeral service draws parallels between the Milgram experiment and the role of funeral directors. The Milgram experiment, conducted in the early 1960s by psychologist ... Education Funeral Director History Marketing Relevancy Jan 29, 2025
Larry Stuart, Jr. Likes, Lies, and Lamentations: The Rise of Influencer Culture in Funeral Service The funeral profession, once a domain of hushed tones, solemnity, and tradition, has become fertile ground for the shimmering mirage of influencer culture. What was once a calling to provide comfort a... Education Funeral Director Marketing Relevancy Dec 30, 2024
Benjamin Schmidt WHY DON’T YOU JUST GOOGLE IT? 🙄 We already know from the marketing people that 85% of Google searches are done to find funeral homes, but if someone Googles information about the different aspects of funeral services, what do they f... Alkaline Hydrolysis Cremation Education Education Embalming Funeral Director Marketing NOR/Human Composting Relevancy Dec 28, 2023
Larry Stuart, Jr. The Art of Marketing in Funeral Service:Honoring Memories, Building Trust In the eyes of the consumer, funeral service is no longer about selling a product; it's about providing guidance, support, and comfort to families during one of the most challenging times of their liv... Education Marketing Relevancy Sep 25, 2023
Benjamin Schmidt Funeral Directors and Halloween-to Celebrate or Not to Celebrate? The general public assume that we relish the opportunity to open our gory side any chance we get, but many members of our own community are abhorred with the idea of handing out a single candy bar at ... Education Funeral Director Marketing Oct 20, 2022
Brian Waters Mirror Mirror on the Wall Funeral Professionals have had a long standing problem with introspection. We are like Dracula...avoiding the mirrors. In my career, I’ve read numerous articles and heard impassioned speeches about th... Education Embalming Funeral Director Marketing Relevancy Jul 17, 2022
Larry Stuart, Jr. Cremation IS Traditional According to the Cremation Association of North America the rate of cremation passed 50% of deaths in 2016 and there are no signs of a slowdown for decades. Big deal! Fifty is just a number, right? Li... Cremation Education Education History Marketing Relevancy Nov 13, 2016
