Raven Plume Insights

13 Articles

Marketing ×

Networking With Purpose

Industry trade shows are among the most valuable professional development opportunities available to funeral service professionals. They bring together funeral directors, embalmers, cremation speciali...

Business Management Education Funeral Director Marketing

Sep 29, 2026

0 163

Larry Stuart, Jr.

Three Hundred Dollars

Open your funeral home's website and go to the page you built for families. You know the one. Somebody photographed the front porch in October light, somebody argued for two weeks about whether it sho...

Business Management Funeral Director Human Resources Marketing

Aug 22, 2026

0 310

Larry Stuart, Jr.

A Vow of Poverty Was Never In The Job Description

Nobody walked into deathcare expecting to get rich. The work is sacred, the hours are unsociable, and the gratitude, when it shows up, doesn't show up on the PL. Fine. None of us signed up for a yacht...

Business Management Education Funeral Director Marketing Relevancy

May 26, 2026

0 578

Larry Stuart, Jr.

150 Years of Smoke and Mirrors (The Good Kind)

As we cross the threshold into 2026, the funeral industry finds itself in a peculiar, poetic position. We aren't just flipping a calendar page; we are standing at a massive historical crossroads. In 1...

Business Management Cremation Education Education Funeral Director History Marketing Relevancy

Dec 29, 2025

0 760

Larry Stuart, Jr.

Storytelling in Funeral Service Marketing

Let’s be honest—nobody scrolls through a funeral home website looking for a great deal on embalming. What people are looking for is something harder to describe but unmistakable when they feel it: tru...

Marketing Relevancy

May 27, 2025

0 1828

Larry Stuart, Jr.

The Changing Landscape of Remembrance

A survey conducted by the Cremation Association of North America (CANA) in 2022 revealed a striking statistic: 25% of U.S. households have cremated remains of a loved one in their home . This growing ...

Cremation Education Education Marketing Relevancy

Mar 30, 2025

0 3005

Benjamin Schmidt

Obedience to Authority: A Funeral Director's View

This exploration of authority in funeral service draws parallels between the Milgram experiment and the role of funeral directors. The Milgram experiment, conducted in the early 1960s by psychologist ...

Business Management Education Funeral Director History Marketing Relevancy

Jan 29, 2025

0 3746

Larry Stuart, Jr.

Likes, Lies, and Lamentations: The Rise of Influencer Culture in Funeral Service

The funeral profession, once a domain of hushed tones, solemnity, and tradition, has become fertile ground for the shimmering mirage of influencer culture. What was once a calling to provide comfort a...

Education Funeral Director Marketing Relevancy

Dec 30, 2024

0 4217

Benjamin Schmidt

WHY DON’T YOU JUST GOOGLE IT? 🙄

We already know from the marketing people that 85% of Google searches are done to find funeral homes, but if someone Googles information about the different aspects of funeral services, what do they f...

Alkaline Hydrolysis Cremation Education Education Embalming Funeral Director Marketing NOR/Human Composting Relevancy

Dec 28, 2023

0 1790

Larry Stuart, Jr.

The Art of Marketing in Funeral Service:Honoring Memories, Building Trust

In the eyes of the consumer, funeral service is no longer about selling a product; it's about providing guidance, support, and comfort to families during one of the most challenging times of their liv...

Education Marketing Relevancy

Sep 25, 2023

0 2145

Benjamin Schmidt

Funeral Directors and Halloween

The general public assume that we relish the opportunity to open our gory side any chance we get, but many members of our own community are abhorred with the idea of handing out a single candy bar at ...

Education Funeral Director Marketing

Oct 20, 2022

0 1806

Brian Waters

Mirror Mirror on the Wall

Funeral Professionals have had a long standing problem with introspection. We are like Dracula...avoiding the mirrors. In my career, I’ve read numerous articles and heard impassioned speeches about th...

Education Embalming Funeral Director Marketing Relevancy

Jul 17, 2022

0 1045

Raven Plume Insights

Thoughts, teachings, and musings regarding death, memorialization, cremation, and everything else to help enlighten, edify, and demystify the myths and misconceptions surrounding the deathcare profession.

Raven Plume Insights

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