Larry Stuart, Jr. Storytelling in Funeral Service Marketing Let’s be honest—nobody scrolls through a funeral home website looking for a great deal on embalming. What people are looking for is something harder to describe but unmistakable when they feel it: tru... Marketing Relevancy May 27, 2025
Benjamin Schmidt The Blue Conundrum— Understanding Methylene Blue in Embalming Methylene blue (MB) is a dark crystalline powder that turns blue when dissolved in water or alcohol. Originally synthesized in 1876 by Heinrich Caro as a text... Education Embalming Funeral Director Relevancy Apr 30, 2025
Larry Stuart, Jr. The Changing Landscape of Rememberance A survey conducted by the Cremation Association of North America (CANA) in 2022 revealed a striking statistic: 25% of U.S. households have cremated remains of a loved one in their home . This growing ... Cremation Education Education Marketing Relevancy Mar 30, 2025
Benjamin Schmidt Obedience to Authority: A Funeral Director's View This exploration of authority in funeral service draws parallels between the Milgram experiment and the role of funeral directors. The Milgram experiment, conducted in the early 1960s by psychologist ... Education Funeral Director History Marketing Relevancy Jan 29, 2025
Larry Stuart, Jr. Likes, Lies, and Lamentations: The Rise of Influencer Culture in Funeral Service The funeral profession, once a domain of hushed tones, solemnity, and tradition, has become fertile ground for the shimmering mirage of influencer culture. What was once a calling to provide comfort a... Education Funeral Director Marketing Relevancy Dec 30, 2024
Larry Stuart, Jr. Understanding the Celebant Role in Modern Funerals Unlike Traditional Religious Leaders, Funeral Celebrants Focus On Creating Personalized And Meaningful Services That Can Be Secular, Spiritual, Or A Blend Of Both, Depending On The Family's Wishes. Wh... Education Funeral Director Relevancy Sep 24, 2024
Larry Stuart, Jr. DEI—What is it Really? Incorporating DEI Principles Isn't Just A Moral Imperative; It's A Strategic Advantage. Organizations That Prioritize DEI Tend To Perform Better, Attract Top Talent, And Resonate More With Diverse Cus... Funeral Director Human Resourses Liability Relevancy Jun 23, 2024
Benjamin Schmidt There’s More to Life Besides Burial or Cremation Of Course, You’ve Heard Of Cremation And Burial, But There Are Some Other Dispositions You Might Not Be Too Familiar With. There Are Some Of What I Call “Emergent Dispositions” That You Have Probably ... Cryonics Education Funeral Director NOR/Human Composting Promessa Relevancy May 30, 2024
Jennifer D. Lares Funeral Service Training and Development—Who Should Foot the Bill? The World Of Funeral Services Is Evolving At An Ever Increasing Pace. We're Seeing All Sorts Of New Options For Laying Loved Ones To Rest, Thanks To Advancements In Medicine And Changes In Society's P... Cremation Education Education Funeral Director Relevancy Apr 29, 2024
Jennifer D. Lares For the Embalmer—Elements of the R.A. Thought Process Please be aware that while I will speak lightly on technical elements, I want to discuss the thoughts and mental process you may find yourself experiencing when undertaking a case requiring facial res... Education Embalming Relevancy Feb 24, 2024
Larry Stuart, Jr. Honoring the Past Analyzing the past and applying that wisdom to the future can reveal trends and predict outcomes that can result in a more positive impact on our profession and our cultural richness. A Reflection on ... History Relevancy Jan 29, 2024
Benjamin Schmidt WHY DON’T YOU JUST GOOGLE IT? 🙄 We already know from the marketing people that 85% of Google searches are done to find funeral homes, but if someone Googles information about the different aspects of funeral services, what do they f... Alkaline Hydrolysis Cremation Education Education Embalming Funeral Director Marketing NOR/Human Composting Relevancy Dec 28, 2023
