Raven Plume Insights

Storytelling in Funeral Service Marketing

Let’s be honest—nobody scrolls through a funeral home website looking for a great deal on embalming. What people are looking for is something harder to describe but unmistakable when they feel it: tru...

Marketing Relevancy

May 27, 2025

0 1647

Larry Stuart, Jr.

Remembering the Fallen

With the final Monday in May drawing near each year comes a welcome break from work and a chance to begin the summer season with the warmth and sunshine Americans love. But amidst the leisure and fest...

Education Gratitude History

May 24, 2025

0 1920

Benjamin Schmidt

The Blue Conundrum—

Understanding Methylene Blue in Embalming Methylene blue (MB) is a dark crystalline powder that turns blue when dissolved in water or alcohol. Originally synthesized in 1876 by Heinrich Caro as a text...

Education Embalming Funeral Director Relevancy

Apr 30, 2025

0 2524

Larry Stuart, Jr.

The Changing Landscape of Remembrance

A survey conducted by the Cremation Association of North America (CANA) in 2022 revealed a striking statistic: 25% of U.S. households have cremated remains of a loved one in their home . This growing ...

Cremation Education Education Marketing Relevancy

Mar 30, 2025

0 2591

Benjamin Schmidt

Obedience to Authority: A Funeral Director's View

This exploration of authority in funeral service draws parallels between the Milgram experiment and the role of funeral directors. The Milgram experiment, conducted in the early 1960s by psychologist ...

Business Management Education Funeral Director History Marketing Relevancy

Jan 29, 2025

0 3266

Larry Stuart, Jr.

Likes, Lies, and Lamentations: The Rise of Influencer Culture in Funeral Service

The funeral profession, once a domain of hushed tones, solemnity, and tradition, has become fertile ground for the shimmering mirage of influencer culture. What was once a calling to provide comfort a...

Education Funeral Director Marketing Relevancy

Dec 30, 2024

0 3831

Benjamin Schmidt

Fireside Chat—3 Experts Discuss What NOT to Cremate, Environmental Impact, and Thoughtful Cremation Practices

In this blog, Dr. Jennifer Lares, Ben Schmidt and Larry Stuart Jr. Discuss: · What not to cremate: Items like pets, trash, synthetic materials, and previously cremated remains should never go in the c...

Cremation Education Crematory Operations Crematory Operators

Nov 19, 2024

0 5393

Larry Stuart, Jr.

Understanding the Celebant Role in Modern Funerals

Unlike Traditional Religious Leaders, Funeral Celebrants Focus On Creating Personalized And Meaningful Services That Can Be Secular, Spiritual, Or A Blend Of Both, Depending On The Family's Wishes. Wh...

Education Funeral Director Relevancy

Sep 24, 2024

0 4587

Benjamin Schmidt

The Foolish Nature of Formaldehyde

Formaldehyde, Like All Other Chemicals, Is Not Smart. It Is As Clueless As A Goldfish In A Library. It Will Keep Crosslinking With Proteins Until It's All Gone, Whether It's In A Deceased Human Or Som...

Education Embalming Funeral Director

Sep 2, 2024

0 4585

Larry Stuart, Jr.

Cremation and Carbon Impact—A Comparison

Just How Much CO2 Does Cremation Contribute To Global Warming? This Is No Easy Calculation Free From Controversy And A Lot Of Gaslighting From All Ends (Pun Intended!) So Let's Simply Compare The Impa...

Cremation Education Crematory Operations Crematory Operators Education

Jul 28, 2024

0 6069

Larry Stuart, Jr.

DEI—What is it Really?

Incorporating DEI Principles Isn't Just A Moral Imperative; It's A Strategic Advantage. Organizations That Prioritize DEI Tend To Perform Better, Attract Top Talent, And Resonate More With Diverse Cus...

Business Management Funeral Director Human Resourses Liability Relevancy

Jun 23, 2024

0 3421

Benjamin Schmidt

There’s More to Life Besides Burial or Cremation

Of Course, You’ve Heard Of Cremation And Burial, But There Are Some Other Dispositions You Might Not Be Too Familiar With. There Are Some Of What I Call “Emergent Dispositions” That You Have Probably ...

Cryonics Education Funeral Director NOR/Human Composting Promessa Relevancy

May 30, 2024

0 4235

Raven Plume Insights

Thoughts, teachings, and musings regarding death, memorialization, cremation, and everything else to help enlighten, edify, and demystify the myths and misconceptions surrounding the deathcare profession.

Raven Plume Insights

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